Velura™ – Instant Root Touch-Up & Hairline Coverage Powder + 1+1 FREE
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74,200+ happy customers
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Joined by over 74,000 customers, our bestsellers are flying off the shelves. Shop the Spring Sale now before midnight.
Your Roots Are Showing. This Fixes It in 60 Seconds.
There's a moment every woman knows. You look in the mirror before you leave the house. And there it is — the roots, the grey, the thin spot you've been trying to hide. That moment can ruin your whole day.
If you've tried root sprays before, you know the mess. Sticky fingers. Powder on your collar. Color that rubs off on your pillow. Velura™ is different. It uses a pressed compact with a built-in puff applicator — not a brush, not a spray. You dab it right where you need it, and it grips the scalp.

The squalane-infused formula bonds to each strand. No flaking. No transfer. No greasy feel.
One tap of Velura™ and those roots disappear — for up to 48 hours. You walk out the door looking like you just left the salon

Why 10,000+ Customers Love Velura™
✔ Tired of Messy Sprays That Rub Off? — Get Clean, Precise Coverage Velura™ uses a pressed compact and a puff sponge applicator — not a spray can. You press it right where you want it. No mist in your eyes. No stains on your collar. The powder sets firm and stays put until your next shampoo.
✔ Roots Showing But No Time for the Salon? — Buy Weeks of Extra Time One swipe of Velura™ and your roots vanish in seconds. The squalane formula blends in like real hair — no shiny or powdery look. Skip the $120 salon visit and use Velura™ to carry you through until you're ready.

✔ Worried It Won't Match Your Shade? — 14 Colors Built for Real Hair Velura™ comes in 14 shades — from Ash Brown and Dark Auburn to Light Blonde and Gray. If you're between two shades, go darker for roots and lighter for highlights. The pressed powder blends seamlessly so no one can spot the coverage.
✔ Embarrassed by Thinning Spots or a Visible Scalp? — Cover It in One Tapm The puff applicator was made for hairlines and part lines — the exact spots where thinning shows most. Press it along the edge of your part or hairline and watch the pink scalp disappear. It's sweat-resistant and water-resistant, so it holds all day.

FAQ
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Will Velura™ transfer to my pillow or clothes? No. Velura™ uses a squalane-infused pressed formula that bonds to the scalp and hair shaft. It won't rub off on your pillow, under your nails, or on your hoodie. Just apply it, let it set for a few seconds, and go.
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How do I pick the right shade? Match the powder to your hair at the root, not the tip. If you're between two shades, pick the darker one for root coverage. For refreshing highlights, use the lighter shade at your ends. When in doubt, Medium Brown and Dark Brown are the most popular picks.
Specifications
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Net Weight: 0.14 oz / 4g per compact
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Available Shades: 14 colors — Ash Brown, Gray, Auburn, Hazel Brown, Black, Light Blonde, Dark Auburn, Light Brown, Dark Blonde, Medium Blonde, Dark Brown, Medium Brown, Dark Gray, White
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Hold & Resistance: Up to 48-hour hold; water-resistant and sweat-resistant formula; includes built-in mirror and puff sponge applicator
Free shipping on all orders - All orders are shipped free of charge.
24/7 customer service - Our customer support team is available daily to answer all your questions.
30-day money-back guarantee - If your experience is not positive for any reason, we will do everything we can to ensure you are 100% satisfied with your purchase.

They loved their products—and we think you will too. See what some of our 74,200 customers had to say.
Odessa’s customer service is fantastic! I had a question about sizing, and they responded so quickly and kindly. My order arrived on time, and everything fit perfectly. Such a great shopping experience!
Emily H. 1 day ago
Ordering from Odessa was so easy! The website is user-friendly, the checkout was smooth, and my order arrived quickly. The quality exceeded my expectations—definitely shopping here again.
Mandy K. 6 hours ago
The variety at Odessa is amazing — so many unique and stylish pieces to choose from. I found exactly what I was looking for, and it arrived quickly and in perfect condition. Already eyeing my next purchase!
Emma W. 1 day ago
What impressed me most about Odessa was the quality of the materials — everything feels so well-made and durable. You can really tell they care about what they sell. The whole process was easy and pleasant!
Linda W. 1 day ago
Shopping at Odessa was a breeze! The website made everything straightforward, the payment process was quick, and shipping was fast. The quality is amazing—I’m so happy with my purchase!
Amanda S. 3 days ago
I loved ordering from Odessa! The whole process—from browsing to checkout—was seamless and stress-free. My order came quickly, and the quality blew me away. Highly recommend shopping here!
Madison O. 7 days ago
Spring Sale Ends Tonight..
With over 74,000 happy customers and counting, our most-loved pieces are flying off the shelves. If you've had your eye on something special, now's the time because the spring sale ends tonight.
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Free US shipping
We offer free US shipping and tracking on all orders.
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30-day guarantee
Not satisfied with your product? No worries—just reach out to us for a full refund.
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Velura™ – Instant Root Touch-Up & Hairline Coverage Powder + 1+1 FREE
